ASDA's experiments with soap

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When my local ASDA stopped selling their "Smart Price" soap I had to buy it from other ASDAs or get other people to buy it for me. This worked ok for a while but then they changed to poor quality soap that falls apart. Based on the list of ingredients, when they make soap with Sodium Palmate it stays together but when they make it from Sodium Tallowate it falls apart.

Comparison of all three soaps
Original soapNew soapBetter soap
IngredientsOriginal Smart Price soap (Sodium Palmate)New Smart Price soap (Sodium Tallowate)Better soap (Sodium Palmate)
Used exampleOriginal Smart Price soap (intact)New Smart Price soap (in several pieces)Better soap (intact)

1 Comment

The reason for buying Smart Price soap (before it became poor quality) was because Palmolive soap bars had shrunk from 125g to 100g... those are now 90g.

My local ASDA have now stopped selling their own "Sensitive Mild & Gentle Soap". Maybe they have range reduction targets and the brand name soap has a higher profit margin.

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This page contains a single entry by Simon Arlott published on November 4, 2012 21:10.

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