ASDA are at it again with the shrinkflation, this time with their own brand toilet paper "Shades So Soft". In August you could buy 24 rolls with a total area of 65.18m² for £8.00 but from September the same 24 rolls (also £8.00) have a total area of only 63.20m². That's about ¾ of a roll less paper for the same price.

