July 2022 Archives

Shrinking soap

Johnson's have shrinkflated their packs of soap from 4x100g down to 2x90g bars. This had been selling for £1 for several years so it was overdue for a simple price increase, but instead of doing that they've gone for the deceptive option of shrinking the product to make it appear cheaper when actually it won't last as long; the extra packaging will increase the overall cost and produce more waste.

The price is still £1 but that now only gets you 180g instead of 400g of soap - an increase of 222% with more outer packaging per bar.

Johnson's Baby Honey Soap (pack of 4x100g bars)
4x100g (2014-2022)
£1.00 (25p per 100g)

Johnson's Baby Honey Soap (pack of 2x90g bars)
2x90g (2022)
£1.00 (55.6p per 100g)

About this Archive

This page is an archive of entries from July 2022 listed from newest to oldest.

September 2021 is the previous archive.

October 2022 is the next archive.

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Content authored by myself is just my honest opinion.

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