ASDA have applied some pre-Brexit shrinkflation to their own brand toilet paper "Shades So Soft". This time you get 10 fewer sheets per roll. That's 1¼ rolls less paper for the same price.
![ASDA Shades So Soft 24 Rolls (2018-05-02) Contents: 24 rolls, 2 ply tissue. Average 200 sheets per roll. Sheet size 118mm x 104.5mm. Total area 59.18m².](/assets/2018/05/12/ASDA_Shades_24_May_2018_t.jpg)
![ASDA Shades So Soft 24 Rolls (2019-02-11) Contents: 24 rolls, 2 ply tissue. Average 190 sheets per roll. Sheet size 118mm x 104.5mm. Total area 56.23m².](/assets/2019/02/23/ASDA_Shades_11_February_2019_t.jpg)
They're still advertising it as Bigger Pack Better Value
but now it costs 5% more to get the same amount of paper.