Recently in Shrinkflation Category

Alberto Balsam have brought out "new" 300ml bottles of shampoo that Tesco sell for almost the same price (£1) as the previous 350ml bottles, so you now pay the same price for less. They did the same thing 9 years ago so the commitment to reducing plastic use is a farce because the product now comes with just 60% of the shampoo it originally had.

Johnson's have shrinkflated their packs of soap from 4x100g down to 2x90g bars. This had been selling for £1 for several years so it was overdue for a simple price increase, but instead of doing that they've gone for the deceptive option of shrinking the product to make it appear cheaper when actually it won't last as long; the extra packaging will increase the overall cost and produce more waste.

The price is still £1 but that now only gets you 180g instead of 400g of soap - an increase of 222% with more outer packaging per bar.

ASDA have applied some pre-Brexit shrinkflation to their own brand toilet paper "Shades So Soft". This time you get 10 fewer sheets per roll. That's 1¼ rolls less paper for the same price.

They're still advertising it as Bigger Pack Better Value but now it costs 5% more to get the same amount of paper.

Persil have shrinkflated their liquid detergent products from {25,40,60} washes down to {24,38,57} washes. Their website hasn't been updated yet but the new products have appeared on Tesco's website.

They haven't reduced the size of a wash (it's still 35ml) but the initial price for 38 washes is £8.00 whereas 40 washes only costs £7.00. At over £6 per litre this is significantly more expensive than the usual special offer prices of £3.33 to £3.57 per litre.

Less than two years since they last did it, ASDA have applied shrinkflation to their own brand toilet paper "Shades So Soft" again. This time the sheets are shorter and you get fewer of them. In April you could buy 24 rolls with a total area of 63.20m² for £8.00 but from May the same 24 rolls (also £8.00) have a total area of only 59.18m². That's 1½ rolls less paper for the same price. We're now down over 2 whole rolls of paper since 2016.

They're still advertising it as Bigger Pack Better Value too.

ASDA are at it again with the shrinkflation, this time with their own brand toilet paper "Shades So Soft". In August you could buy 24 rolls with a total area of 65.18m² for £8.00 but from September the same 24 rolls (also £8.00) have a total area of only 63.20m². That's about ¾ of a roll less paper for the same price.

Unilever's Alberto Balsam have brought out "new" 350ml bottles of shampoo that ASDA sell for the same price (£1) as the previous 400ml bottles, so you now pay the same price for less. What makes it worse is that when they originally replaced the ASDA branded product with the Alberto Balsam equivalent, it had a "same 400ml fill" label despite it being smaller than the 500ml ASDA version.